7034SSL: Business Statistics

Assessment Information

This assignment is an individual assignment.

This assignment requires you to prepare a 2,000-word individual report.

The main scope of the assessment:

In this assessment, you have been provided with a dataset in Excel format. The dataset presents the top 200 YouTubers in the world. The dataset was obtained from “socialbook.io”. The main purpose of this project is to analyse the dataset as a social media expert. The data dictionary is as below:

Country: Name of the country (‘IN’, ‘US’, ‘KR’, ‘CA’, ‘BR’, ‘MX’, ‘SV’, ‘CL’, ‘NO’, ‘PR’, ‘BY’, ‘RU’, ‘PH’, ‘TH’, ‘AE’, ‘CO’, ‘ES’, ‘GB’, ‘AR’, ‘ID’, ‘NL’,’ES’, ‘IE’, ‘PK’, ‘AU’, ‘KW’, ‘SO’)

Channel Name: Name of the channel

Category: Category (‘Gaming & Apps’,’Sports’, ‘Music’, ‘Beauty & Fashion’, ‘Science & Tech’, ‘Fashion’, ‘LifeStyle’)

Main Video Category: (‘Music’, ‘Education’, ‘Shows’, ‘Gaming’, ‘Entertainment’, ‘People & Blogs’, ‘Sports’, ‘Howto & Style’, ‘Film & Animation’, ‘News & Politics’, ‘Pop music’, ‘Comedy’, ‘Nonprofits & Activism’, ‘Action-adventure game’, ‘Strategy video game’, ‘TV shows’)

Username: Username of the youtube channel

Followers: No. of followers

Main topic: Topic that has been discussed more.

More Topics: Topics apart from main topic.

Likes: Total Likes

Boost Index: Boost index value.

Engagement Rate: Rate of engagement with the users.

Engagement Rate 60days: Rate of engagement with the users for 60 days

View: Total Views

Views. Avg: Average views

Avg. 1 Day: Average views for one day

Avg. 3 Day: Average views for 3 days

Avg. 7 Day: Average views for 7 days

Avg. 14 Day: Average views for 14 days

Avg. 30 Day: Average view for 30 days

Avg. 60 Day: Average view for 60 days

Comments Avg: Average comments.

Youtube Link: Link of the channel

There are two sections in this assessment:

1. 
   The dataset:

2. Please write an “Introduction” and “Literature Review” sections for your report. You are also allowed to cover both the introduction and literature in the same section. In the introduction, you are expected to write a brief introduction and a literature review about the statistical analysis of social media platforms. You are required to write a critical literature review which contains at least 5 peer-reviewed studies published in the last five years.
3. In the main part of your report, you are expected to critically apply descriptive statistics to summarise the entire dataset. Furthermore, you are expected to discuss your findings regarding the descriptive statistics.
4. Apart from descriptive statistics, you are expected to critically apply hypothesis testing to examine your dataset. You can develop hypotheses from your preliminary analysis, wider research and thinking and test these using the data set given above by the statistical techniques listed below at a significance level of 5%.
5. X² – Test
6. One Way ANOVA Test
7. Linear Regression Analysis

You are expected to use at least one of the methods stated above.

Please explain why the proposed hypotheses can be appropriately tested by these statistical techniques. Also, conclude with your decision based on your hypothesis.

Please note that you might need to clean your dataset before working on it.

4. In your “Results & Discussion” section, you are expected to summarize your findings and discuss the dataset that you have been given.

Criteria for Assessment

• Appropriateness of the explanation and presentation of the descriptive statistics 25%
• Appropriateness of the proposed hypotheses and the decision taken based on these hypotheses 10%
• The reasons for applying the appropriate statistical test to evaluate the corresponding hypotheses 30%
• The critical analysis of the test findings                                         20%
• Design and academic writing of documentation                                             15%

 

Marking and Assessment Scheme

 

Mark Range	Guidelines
70 – 100%	In order to secure a mark in this range, a candidate must submit an outstanding answer that could hardly be bettered. In addition to the criteria identified below for a mark between 70‐85%, an answer scoring a mark of 85‐100% would show an excellent level of understanding and critical/analytic skills and originality. For example, such an answer would include new insights into Business Statistics which are not drawn from the literature but from the student’s own critical thinking, and which add something to the existing literature. An essay in this range will demonstrate a strong understanding of theories, concepts and issues relating to Business statistics. There will be evidence of wide‐ranging reading from a variety of valid sources (as described and presented in the marking criteria for 60‐69%). The assignment must be written in a clear, well‐structured way with a coherent and seamless flow and show evidence of independent, critical thought. It must show extensive relevant reading on the subject and intelligent use of the material to present a well‐balanced and well‐ argued assignment. For example, the student will have considered a range of relevant issues and be able to assess the strength and weaknesses of various approaches/arguments and put forward a confident and articulate view of their own.
60 – 69%	An essay in this mark range will demonstrate a good understanding of the requirements of the assignment and of theories, concepts and issues relating to Business Statistics. An assignment in this percentage range will include a balanced discussion of issues central to the question, how these are addressed by different authors or sources and some critical thinking into their relative merits or shortcomings. The answer will be contain few errors and little, if any, irrelevant material. It will show evidence of reading from a variety of sources (i.e. more than 3 or 4) but not so many sources that the discussion loses focus and becomes unclear or irrelevant. All sources should be of some academic merit (e.g. books, journals, reports, media publications). Unreferenced material from non‐credible internet sources MUST be avoided. All sources must be included and properly referenced in the references. The assignment will be well‐organised.
50 – 59%	The answer will demonstrate some reasonable understanding of relevant theories, concepts and issues relating to Business Statistics but also some minor errors of fact or understanding.The assignment will not be based on an extensive range of sources (for example few references are included), or much evidence that they have been read closely or well‐understood. For example, the assignment will retell sources rather than analyse them. The assignment may be quite general in part. Some errors may be present and some irrelevant material may be included.The essay may not be particularly well‐structured, and/or clearly presented and contain some spelling mistakes and grammatical errors
40 – 49%	A mark within this percentage range will be given to an essay which: ·       Shows some limited basic understanding of the subject but is incomplete. For example, if it answers one part of a question but not the rest. ·       Makes only very general statements. ·       Includes some factual errors or misunderstandings e.g. confusion between different companies or misuse of certain key terms. ·       Shows limited use of material with limited reading/research on the topic and includes only a very small number of references, not all of which are included in the references ·       Includes spelling mistakes, is poorly structured with no clear argument and grammar mistakes making it difficult to understand. ·       Includes some irrelevant material.
35 – 39%	A mark within this percentage range will be given to an assignment which: ·       Includes only a limited amount of relevant material. ·       Shows little evidence of reading/research on the topic. For example, the essay includes only very few references, and relies only on material or case studies used during the course. ·       Shows only a very basic understanding of the subject. ·       Is poorly presented with bad grammar, some spelling mistakes and an incomplete reference list. ·       Has a poor structure and does not flow e.g. if there is no conclusion or new facts are introduced in the conclusion rather than introduction or main discussion. ·       Contains some fundamental errors.
20 – 34%	A poor fail on this assignment means the assignment submitted: ·       Is poor and suggests that the student has spent very little time on it e.g. if the answer is considerably under the word requirement and/or presented in note form rather than as a fully written up essay. ·       Bears little relation to the assignment topic. ·       Shows a poor understanding of theories, concepts and issues relating to Business Statistics and to the learning outcomes detailed in this document. ·       Contains some or many fundamental errors and misunderstandings of the academic or other material used. For example many of the facts cited are incorrect. ·       Uses literature or other material, which is largely irrelevant or has no academic value. ·       Is poorly structured and poorly presented. For example, sentences may be hard to understand and contain many spelling or grammatical mistakes. ·       Contains no references.
0 – 19%	Work within this mark range shows a complete failure to meet the requirements of the assignment. A mark in this range will be given for an essay which: ·       Is below 500 words in length. ·       Bears no link to the question chosen and shows very little or no knowledge or understanding of any of the theories, concepts and issues relating to Business Statistics The answer may be fundamentally wrong or trivial. ·       Contains no references and/or evidence of relevant reading. ·       Shows little understanding of the requirements of the assignment and only a vague knowledge of the subject area. ·       Includes numerous fundamental errors in the understanding or presentation of the material discussed. There is a general lack of facts/evidence and what is provided is mostly incorrect and/or irrelevant. ·       Is poorly structured and poorly presented. Spelling and grammar are poor. Many sentences are incomprehensible. ·       The examiners do not feel could be described as a serious attempt by any reasonable standards

This assignment is designed to assess learning outcomes:

1. Identify and evaluate the main features of a data set.
2. Critically discuss the strengths and weaknesses of a particular statistical approach and the practical implications of a statistical analysis.
3. Evaluate and critically apply appropriate statistical analysis, with the aid of computer packages, to business and management data for business decision-making.
4. Interpret and professionally communicate statistical analysis findings to non-specialists within a business.

Word Count

The word count is 2000-words for the individual reflection.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations but excludes the references list.

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